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5 Things To Know Before Designing Your Website

January 29, 2016

Filed under: Website


There’s more than meets the eye when it comes to website development. Some basic factors you need to consider include:

·       Functionality

·       Coding Integrity

·       Navigation

·       Appearance

·       Customer Engagement

·       Conversions

And the list goes on and no and on. It’s clear that there are many factors to consider when creating a branded website, and with that in mind, we’ve come up with a short checklist to help make the process easier.

1. What is the purpose of your website?

Understanding the purpose of your site is key to setting realistic goals that will help you evaluate the success or failure of your business. Your end goal will define how your site is structured. Example:
“Create an online fitness store for men and women, aged between 16 - 55 years old.  The projected revenues should double our current store sales.”
Ask yourself, what you want your website to do for you:
·       Sell a service or product?
·       Tell the world about your business and drive foot traffic?
·       Get the client to pick up that phone and call you?
·       Educate potential clients about your area of expertise?
The more information you provide your website developer, the better your site will be.
2. Who is your target audience?

Targeted Traffic + Relevant Offers = Conversions
It all starts with knowing who your target audience is and what they need or want. Please don’t say ‘everybody’ because NO ONE will identify with ‘everybody’. Plus, you’ll be killing your business with a single shot!
Not sure how to work out your target market? Ask yourself these questions:
·       Who are they – demographics, behavioural patterns?
·       Where do they spend their time?
·       What are they searching for – motivation, answers, product, service?
·       What social networks do they belong to?
·       How do they buy your product?
·       What problems can your company solve for them?
Speak to your target audience from a position of knowledge and remember to focus your efforts on the segment of your market where you are more likely to succeed.

3. What image do you want your site to convey?

The design of a website is important because it affects how fast visitors can find what they are looking for. It’s all about first impressions, so make sure your website conveys the look and feel that best support your goals. Consider how you can use visual references, to add tone to your words. Ask yourself, “Does my brand tell a story that will move my customers to take action?”

Some factors to consider:

·       Branding

·       Colours

·       Photos

·       Content

·       Navigation

·       Consistency

A good design will be easy to comprehend and navigate, helping prospective customers find what they require and take you one step closer to making that sale or getting them to get in touch with you.

4. Who is your competition?

Don’t delude yourself by thinking that you have no competition. Everyone has competition. Spend some time researching your competitors and start making notes – good and bad. Go a step further and put yourself in the shoes of your target audience and run a search for your product and/or service.

What would your typical customer type into the search engine to find your website? The results that show up on the first page are your direct competition on the web.

5. What is your budget?

How much will my website cost? There really is no one-size-fits-all when it comes to website development. Websites are a marketing tool for many businesses and should be a well thought-out  investment to help generate revenue and growth for your business.

A website can make available customer support, amplify your market reach, extend operational hours, improve time management, discover new talent, generate leads, increase your turnover, and so much more. When you compromise on design, content and functionality, you make a mediocre impression on customers and prospects. Keep this infographic handy when speaking to your website developer.

Designing and developing a website should be a fun and rewarding exercise.

Download our FREE Website Planner today and let us help you get started on your next great online adventure.

Tags: website, website design, website development, web, target market, audience selection, design, website planning, website planner, web developer, website developer, web designer

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