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Google Announces Deadline For Mobile-Friendly Websites

March 18, 2015

Filed under: Website


Google quietly announced that from 21 April 2015, they intend to change their mobile organic algorithm to put more emphasis on mobile-friendly or responsive websites. In short, websites that are mobile-friendly will be favored in search results and search rankings over those that aren’t. This change is part of Google’s efforts to improve the overall user experience.


Google’s blog post on 26 February 2015 stated, “As more people use mobile devices to access the Internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps.”


Google determines a page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
- Avoids software that is not common on mobile devices, such as Flash.
- Uses text that is readable without zooming.
- Sizes content to the screen so users don’t have to scroll horizontally or zoom.
- Places links far enough apart so that the correct one can be easily tapped.


What this means for you is that if a potential customer searches for your site from a mobile device such as a Smartphone, Tablet or iPad after the 21 of April, and your website is not mobile-friendly, you will automatically be trumped by any competitors who are.Use this simple Mobile-Friendly Testing Tool from Google to check if your site is mobile-friendly.


Although the announcement indicates that this is a change to mobile search results, there has been growing speculation that mobile-friendliness will also impact desktop rankings in the future. To avoid losing business to your competitors, it’s now more important than ever to ensure your website design is mobile ready to help it rank well on Google.

If you wish to speak to us about how to fix issues with mobile usability or about making your website responsive, contact us as our team is standing by to help you make sense of it all.

Tags: google, mobile friendly, responsive, responsive websites, mobile ready, seo, mobile devices, algorithm

3 Steps To Increase Your Likes On Social Media

March 10, 2015

Filed under: Social Media


Buying followers is not only ambiguous and dangerous……it’s downright dishonest. It takes a long time to get legitimate followers. Everyone’s looking for a quick fix, and some just don’t have the time or energy to wait. Fake followers can and will compromise the sincerity of your brand. That is a definite.

Here’s our best advise to increase your likes, in 3 simple steps:
1. Be consistent and just have a conversation with people. That’s the sure-fire way to win fans.
 
2. Show your brand personality, whether it’s humour, and intellectual or cultural significance.
 
3. Find a niche and work out how you can draw a parallel to your product in the best possible way.
 
So do yourself a favour and do things the right way.
 
Social Media Examiner highlights four tools to help you find and remove fake followers from Twitter and Instagram: http://bit.ly/SpinDr-DumpFakeFollowers

Tags: Followers, Social Media, Instagram, Twitter, Increase Likes, Grow Likes, Brand, Buying Followers

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