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10 Ways To Maximise Your Website

September 17, 2013

Filed under: Business


The number one internet myth is the belief that all you need to do is: “Build it and they will come.” Business owners are stumped when they are NOT inundated with new business or have their phones ringing off the hook once they launch a new website. It’s a little like buying a fancy seaside mansion, moving into it and forgetting to tell everyone your new address.
 


 

It is vital that your website is:

  • Well organized
  • Meets the needs of your users
  • Delivers the company objectives and goals and
  • Offers accurate and interesting information.


There are many ways to tweak a website for more visitors and higher sales. Let’s look at some of the key factors to optimize your website.


1. Simple Design
Users want content that is easy to look at. Don’t overload your site with pop-ups, flash or sliders. Have a consistent and clean navigation bar. Effective use of typography and colour makes for a striking website. Use visuals strategically as users pay attention to images that aid and support textual content.


2. Optimise Images
If it takes more than 5 seconds to load, your users will leave. Reduce the size of your image files to 72 dpi and crop any unnecessary parts of the picture. Use appropriate file formats to dramatically decrease the file size of an image, such as: GIF, JPEG or PNG.


3. Ensure Readability
Get to the point as quickly as possible and stay away from industry jargon. Use easy-to-understand, common words and phrases. Keep your sentences short. Paragraphs should be 3-4 lines. Use headings and sub-headings to get your key points across. Introduce bullet points and graphics to break text and add visual interest.


4. Clean Navigation
The top navigation bar is your prime real estate. Include your best information here by mapping out how you want your visitors to get from A to Z on your website. Your visitor should be able to locate what they want as quickly as possible. Keep the wording used on your navigation specific, direct and to the point.


5. Colour Contrast
One of the most important aspects of any design is colour. People have an emotional response to colours. It not only creates impact, it helps create movement and directs a user around the page. Select complimentary colours that help showcase the values and services you’re trying to promote.


6. Content Creation
Great content is what keeps your customers and your community coming back for more. You need to know your audience and identify the type of content they’re interested in. Create content your readers will want to talk about and share such as a blog posts, a how-to video, an infographic, a personal experience, research, topical issues or just entertainment. Make it easy for people to share your content by including social share/bookmarking tools.


7. Responsive/Mobile Friendly Design
Many business websites are created to look good on a desktop computer monitor. However, with more people accessing the web over mobile devices, it's important to ensure your website is tailored to work across multiple mobile devices such as smartphones, iPhones, iPads and tablets. Responsive means your site will automatically reconfigure itself, or respond to suit the size and type of devise a visitor is using. It’s all about enhancing the user experience to enable people to easily do or find what they want over their mobile.


8. Cross Browser Compatibility
Not everyone coming to your website will be using the same web browser. It’s important to ensure that your website is usable across the popular browsers and mobile devices. A broken website looks unprofessional and could drive potential customers away.


9. Website Promotion
You need qualified traffic, make more sales and increase your customer base. Promote your website via:

  • Business Cards
  • Vehicle Wrap
  • Signage
  • Email Signature
  • Social Networking (online and offline)
  • Slide Share
  • Sponsorships
  • Blogging
  • Infographics
  • Search Engine Optimisation (SEO)
  • Article Submission
  • Participation in forums and Q&A’s
  • Business Listings and so much more.



10. Search Engine Optimisation (SEO)
SEO is a marketing technique to make a website more visible to search engines, improve its rankings and result in more traffic. Find good keyword phrases. Update pages with strong fresh content. Write valid HTML. Make your links part of the copy. Always check for common errors while writing. And don’t neglect image alt attributes.


You need to constantly review and improve your internet presence and strike up a coordinated long-term effort between your business and marketing plan to ensure that you receive a consistent flow of visitors to your website.

Tags: website, website traffic, search engine optimisation, seo, content marketing, website promotion, responsive, mmobile, mobile friendly, optimise images, mobile devices, clean navigation, html

Help Keep May King Tea a Queensland Business

September 5, 2013

Filed under: Social Media

I am writing to request your assistance in the Immigration case of May King Tsang, founder of MayKing Tea and the Queensland Business Group. A group that I am a proud member of. #maykingfairgo



Background



Due to a change in personal circumstances and a relationship breakdown, May King had to apply for a visa to stay in Australia, as she had come to Australia on her husband’s visa. I found out yesterday that her visa application was declined (this was despite a massive social media campaign by Queensland Business Group (QBG) members to raise the money for her visa application, showing incredible support for her to stay). She now has only 14 more days until she will be forced to leave Australia.



May King contributes enormously to the startup sector here in Queensland. She runs a Facebook Group called Queensland Business Group with over 3,000 members and we have a plan in place to turn this into a bona fide business. In fact, she only just launched QBG as a business last week. 

May King has also secured regular work with GOMA (Gallery of Modern Art) as a tea expert and is a sought after speaker and presenter at events throughout Brisbane.



The startup business community is flourishing in Queensland and I believe that May King’s amazing contribution to the group has had a lot to do with it. 

If she is unceremoniously booted out of Australia now, what does that say about us as a nation? It says we don’t recognise or acknowledge the economic contribution of entrepreneurs. We certainly wouldn’t be giving her a fair go. Isn’t that something we stand for as a nation?



If this were just a cut and dry case of someone not having gainful employment I could understand why the Immigration Department might have reacted as they have, but this is not a black and white case. May King has, and will continue to make, an incredible contribution to Queensland and Australia, especially in the SME sector and we should be thanking her and giving her awards, not kicking her out of the country.



So, I am personally and urgently requesting your help in sharing this post with as many people as you can so that we can get this issue trending and hopefully the relevant authorities will do the right thing: Keep May King Tea a Queensland Business!



Don't forget to use this hastag #maykingfairgo

For more information on the Queensland Business Group, visit:
http://queenslandbusinessgroup.com/about/

 

About Judith Silva

Judith Silva is Chief Inspiration Officer and the driving force behind SPINN Media – a boutique creative agency specializing in web, apps and graphics. She’s been involved in the Advertising, Marketing and Public Relations industry for over 20 years. Judith is a mother of two lovely girls and is crazily in love with her husband of many, many, many years. Get in touch with her at: judith.silva@spinnmedia.com.au

Tags: mayking, mayking tea, may king, immigration, QBG, qbg, queensland business group, GOMA, tony burke, labour, lnp, alp, election2013

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